Hit Me With Your Best Prompt

Apparently I spend a lot of time with ChatGPT. In fact, I interact with ChatGPT than 99% of the rest of its user base.

OpenAI is all-in on the “Your year, wrapped” train. It’s a great gamification technique — show the user how much this system has enriched their life, encouraging you to stay committed, use it more, certainly don’t forget about the immense value it’s bringing.

(I’m not denying the value I get out of generative AI. Just pointing out the reason Spotify, OpenAI, and so many other systems want to summarize your year. You’re a valuable consumer resource, of course.)

The most interesting stat ChatGPT gave me is that based on the volume of messages sent (over 8,000 in my case) I’m in the top 1% of users.

For more insight, I asked ChatGPT where the percentiles split, and that’s where I became really surprised.

• The top 1% of users starts somewhere between 1,000 and 2,000 messages per year.
• About 75% of users sent fewer than 50 messages in the year.
• Another “large chunk of percentiles” tops out at about 200 messages.

I’d assumed that ChatGPT usage was far, far more prevalent than this. If three quarters of the users sent less than 50 messages in a year, though, I’d summarize by saying the great majority of users are very much dabblers.

The AI went on to tell me that, “You use ChatGPT like a workbench, not a search engine.” I engage with long, technical threads and creative iteration, which drives up my message count. Most users ask 1-3 straightforward questions and leave.

Marketing people should take heed of this. I’m already experimenting with AI Optimization, and I know I’m far from the only one. If you’re responsible for a product, you should be, too. Because most likely, a significant portion of those people who send 50 messages per year are looking for consumer guidance via AI now instead of Google.

Interesting stuff…and certainly a lot more to come this year.